ClarityBV Blog

As an avid reader, following lots of blogs is fun for me. But, does blogging make sense as a business development tool? Are twitter, facebook, linkedin, et al. killing the blog just like the web is killing paper publishing? Maybe these things actually increase the value of a blog?

Since everyone is still figuring this stuff out on the fly, put me squarely on the fence. Most of our website visitors come in the “front door” and never visit this blog. On the other hand, the blog is great at generating traffic from Google search. We just need to get better at figuring out what to do with these two different types of visitors. I’ve added HubSpot to my business wish list, since it seems like they have great tools for this stuff.

Yes, I know this topic is not new. But, there must be a reason it continues to generate so much interest…

Contrasts running through my mind as we head off for a long holiday weekend…

• Me vs. You
• Price vs. Value
• Features vs. Benefits
• Know-How vs. Know-Why
• Cheap vs. Bargain
• Luxury vs. Premium
• Marketing vs. Sales

Looking forward to meeting with Chad Root from Spearhead Sales in early June. Want to flesh out ideas for some “creative destruction” of business valuation services in Michiana.

Two recent experiences reinforced the power of Seth Godin’s permission marketing.

• I met an attorney at a continuing education seminar. We had a nice chat, and I followed up the next day with a personal email. No response. Not a big deal; the annoying part was that his firm added me to their “list” to receive impersonal and irrelevant email marketing messages.

• A similar thing happened with an executive coach I met recently.

Are these major deal breakers? Maybe not. But, would you go out of your way to refer someone to them?

Resolved, henceforth ClarityBV will be personal and relevant in all communications.