ClarityBV Blog

Following the lead of the great professional services thinker David Maister, we’re taking a blogging break.

As Seth Godin observed years ago, beware the CEO (or corporate) blog! While the benefits can be great, so is the time and effort required. An English proverb sums it well, “Effort is important, but knowing where to make an effort makes all the difference!”

We’ll see you again when we’re able to meet at least four of the factors that Seth believes make a blog work:

• Candor
• Urgency
• Timeliness
• Pithiness and
• Controversy
• (maybe Utility if you want six).

If Brian Sittley keeps this up, I’m just going to have to start republishing his feed here… Congratulations to the PSSI blog for being featured on the front page of WordPress.com! I’m privileged to participate in a business improvement group forum with Brian (great name too), and appreciate his insights on business and life. Don’t let the business acumen and ERP talk fool you, Brian also was an English major! He makes blogging and writing look incredibly easy with his talents and experience.

As an avid reader, following lots of blogs is fun for me. But, does blogging make sense as a business development tool? Are twitter, facebook, linkedin, et al. killing the blog just like the web is killing paper publishing? Maybe these things actually increase the value of a blog?

Since everyone is still figuring this stuff out on the fly, put me squarely on the fence. Most of our website visitors come in the “front door” and never visit this blog. On the other hand, the blog is great at generating traffic from Google search. We just need to get better at figuring out what to do with these two different types of visitors. I’ve added HubSpot to my business wish list, since it seems like they have great tools for this stuff.

Yes, I know this topic is not new. But, there must be a reason it continues to generate so much interest…

I know what you’re thinking…

Just what the world needs – another blog!

As the brilliant folks at despair.com observed, “More People Have Read This T-Shirt Than Your Blog.”

So, what’s the point of this one?

1. To answer your common business valuation questions.
2. To share useful links, resources, and current events.
3. To give as we’ve been given to by so many bloggers and mentors.

How can you be involved?

1. Submit a comment!
2. Ask a question!
3. Contact us!

Thanks for reading. We aim to make it worth your while!