Do You Grade Your Clients?
December 8th, 2009 by Brian Alwine | Tags: Clients, Screening | Posted in Human Side of Business, Marketing |
Whether you run a service business or any other kind of business, it’s important to focus on your target market.
Matthew Hoffman just posted a terrific Client Worthiness Index cheat-sheet for assessing potential clients. Especially when times are tough, a tool like this could be the difference between selling out and staying true to yourself and your business!
Speaking of being true to yourself, Automotive News ran a great story this week about the top-selling Volkswagen dealer in the U.S. They do it by, “offering cutthroat deals and breaking lots of rules”!

We welcomed a little boy into the world this past weekend. Along with many other thoughts and emotions, it caused me to reflect on the similarities of starting a business and parenting. It may involve sleepless nights, financial challenges, a roller coaster of highs and lows, etc. But, somehow, it is all worth it! My hope for my children and my business is that we leave the world a little better place than we found it.