Is Business Blogging Dead?
As an avid reader, following lots of blogs is fun for me. But, does blogging make sense as a business development tool? Are twitter, facebook, linkedin, et al. killing the blog just like the web is killing paper publishing? Maybe these things actually increase the value of a blog?
Since everyone is still figuring this stuff out on the fly, put me squarely on the fence. Most of our website visitors come in the “front door” and never visit this blog. On the other hand, the blog is great at generating traffic from Google search. We just need to get better at figuring out what to do with these two different types of visitors. I’ve added HubSpot to my business wish list, since it seems like they have great tools for this stuff.
Yes, I know this topic is not new. But, there must be a reason it continues to generate so much interest…
January 29th, 2010 at 7:47 am
Thanks for the link! No, I don’t think blogging is dead. Using your blog to start discussions, build relationships and be more transparent about your skills and services is a very effective marketing tool.
Although Twitter, Facebook, etc, can help businesses build a tribe, funneling back to a blog is the way to go because here you can show so much more than just 140 characters or a status update.
I was interested by your comment that “most…visitors never visit this blog”. It seems to be me that you’re promoting it quite well on the front page of your site with the large RSS button and headline. Why not try listing the five most recent headlines and compare conversion? Or put the Blog ad somewhere else higher up the page. I always tell clients the best thing to do if you’re not getting enough conversions is to tinker around but track your data for better leverage.
January 29th, 2010 at 8:39 am
[...] was reading a business blog this morning that admitted that: “Most of our website visitors come in the “front door” [...]